- Identifying the main competitors in the target market.

- Determining the size and trends of the target market.

- Identifying consumption habits as well as the types of existing products and their price positioning.

- Enumerating the different existing distribution channels.

- Identifying opportunities and threats of the Market.

The market study constitutes the key to the success of the project's Business Plan which translates the elements collected as part of this study into forecast financial data (5 to 10 years).

 

      We ask our Clients to consider that the market research is the first phase of evaluating any investment project in the Bottling and Plastics Processing Industry.
For this, three types of studies need to be conducted for our clients:

– A documentary study:  

it consists of searching for reliable written sources dealing with the issues of Bottling projects for Carbonated Soft Drinks and Energy Drinks, Juices and Water ; as well as those relating to the field of Plastics Injection and Extrusion Industries ;

– A field study:

Its goal is to collect informations from a representative sample of people who are considered prospects and future consumers.
This study aims to provide qualitative elements that can confirm or refute the initial analyzes of the project while providing additional data to the documentary research. The objective is to understand the issues and visualize the positioning of the project in relation to existing stakeholders.

– A Technical Study:

This involves determining the layout of production areas, including utilities, selecting industrial processes, dimensioning the Production Lines, and choosing the equipment to install.